Boutique Optica La Vie - a new business project by Aleksandra Dojčinović

Our Aleksandra recently opened her first boutique Optica La Vie in her hometown Zagreb. As an avid spectacle lover, she says, she has always dreamed of this type of optics, in which eyewear brands are carefully selected from those she loves and wears most often, and which she has now decided to offer to others. Boutique optics, such as La Vie in Trpinjska 5A, represent a new, modern concept in which the experience of buying sunglasses and prescription frames is raised to a higher level, resulting in a maximally individualized approach to each client, focusing on careful selection of the best and most affordable brands, depending on personal preferences, desires and capabilities. The airy and simple interior is signed by our renowned architect Ante Vrban, who admitted that he himself is "weak" on glasses, so much so that he doesn't even know how many he owns. In this project, Aleksandra was supported by long-term clients and ambassadors, also, RTL presenter Ana Radišić, entrepreneur Branka Krstulović, and successful tennis player Donna Vekić did not hide their enthusiasm for the glasses from the new collections.