Le Concept - adding a new dimension to all weddings

Aleksandra Dojčinović and her long-time passion for bridal fashion, resulting in numerous bestselling wedding dresses, have recently been transformed into Le Concept, an exclusive wedding salon located right next to her boutique on Ilica 15 street in Zagreb, Croatia. With this expansion, her business empire now spans a total of 850 square meters of pure luxury. Wedding dresses are just one part of Le Concept's offerings and, as the name suggests, it is a versatile and multimedial space designed to provide to all brides-to-be with everything they need for their most important day.

Alex takes particular pride in the impressive selection of dresses by Vera Wang, the American queen of wedding dresses, worn by.p some of the most influential women in the world, such as Hailey Bieber, Ariana Grande, Kim K, Victoria Beckham, Mariah Carey, and Gwen Stefani, when they decided to say "I do." Dojčinović carefully selected the designers, and alongside Wang, Le Concept features brands like Blumarine, Dovita, Alberto Palatchi, and Herve Paris, each of them IT designers in the industry nowdays. The salon works by appointment only and carries everything a bride needs on this special occasion, including shoes, accessoires, jewelry, glasses, hair ornaments and even the luxurious line of shapewear and underwear.