Lei Lou’s captivating new campaign
The once-upon-a-time-slow world is slowly but surely becoming a distant memory, especially for the new generations who want to live life to the fullest and have no intention of slowing down. That's precisely why Lei Lou's new campaign is inspired by social media, particularly the way millennials perceive them. And they have transformed these into viral places where showcasing fashion is just a small part, while expressing their beliefs and personality is what sets them apart from the masses. The modern Lei Lou girl, perfectly embodied by the model Sara Biuk, photographed by Maja Kljajić, is edgy and sensual at the same time, just like the pieces from the new collection.
Bodycon, stretchy dresses, which have always been Lei Lou's trademark, have made a great comeback in the fashion scene lately. Moreover, this campaign clearly shows how a well-cut plain dress can be repeated countless times, with just a few detail changings, with addition of stunning Lei Lou jewelry or sunglasses from our Optica La Vie. The collection is already available on the brand's webshop and at the Lei Lou store in Ilica 15.